NEW YORK TIMES: Starbucks Has a Pumpkin Spice Latte Problem in China

Starbucks Has a Pumpkin Spice Latte Problem in China





For years, Starbucks was the dominant coffee chain in China. Now rivals offering local flavors and cheaper prices are crushing the company’s bottom line in its second-largest market. By Alexandra Stevenson, Julie Creswell, Zixu Wang and Agnes Chang from NYT (New York Times) Business
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