NEW YORK TIMES: Paraguay Loves Mickey, Its Cartoon Mouse. Disney Doesn’t.

Paraguay Loves Mickey, Its Cartoon Mouse. Disney Doesn’t.





Mickey, a homegrown food-packaging company, is famous for facing down Disney in Paraguay’s Supreme Court. As the family business turns 90, why is it still so popular? By Laurence Blair and María Magdalena Arréllaga from NYT (New York Times) World
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